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Recent posts
Reversing the damage selfie culture is doing to Gen Z
The challenge with purpose-led marketing, particularly where a position on social issues is put front and centre, is that it can lack...
Jon Howard
May 5, 2021
3 min read
Reducing the carbon cost of advertising production
The old jokes about helicopter shots and deserted beaches may point to the excesses of a previous era in advertising, but today those...
Jon Howard
Apr 27, 2021
3 min read
Time to TerraCycle your blister packs at Superdrug
From pain killers to multivitamins, all our bathroom cabinets will be stuffed full of the blister packs that most tablets now come in....
Jon Howard
Mar 30, 2021
2 min read
Do our personal sustainability strategies need to go back to the future?
I'm old enough to remember when pretty much all the milk we drank was delivered direct to your door. By the milk man, not as part of your...
Jon Howard
Mar 19, 2021
1 min read
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