Reversing the damage selfie culture is doing to Gen Z
The challenge with purpose-led marketing, particularly where a position on social issues is put front and centre, is that it can lack...
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Why Bitcoin is so bad for the planet
I'm sure, like me, most people don't really understand the mechanics of Bitcoin. But something has surfaced recently that few have...
Why 'the same but green' is not enough to solve the environmental crisis
Transitioning to new technology is never without downsides and teething troubles. And that's true even when the technology is as positive...
Esports 101: everything you didn't know you needed to know
For most of us, if we know anything, our knowledge and understanding of esports probably doesn't get much beyond 'competitive video...
That Ferrari might look sexy, but sometimes you need a Ford to do the heavy lifting
As with many things in life, so with vaccines: what shouts loudest and grabs the headlines fastest isn't necessarily the best answer....
Delivering a Zero Carbon Britain
At the end of 2019, the Centre For Alternative Technology launched Zero Carbon Britain: Rising to the Climate Emergency, a bold but...
Sometimes the simple solutions are the best
When it comes to problem solving, it's easy to get overly concerned with novel solutions. We become fixated on shiny new things, assuming...
Liquid air batteries? If you're not getting excited you should be!
If we're to have any chance of building back better, green tech will need to be at the forefront of any recovery. This is especially true...
The benefits of reduced consumption as Britain kicks its coal habit for more than two months
Last week the Drax power station was brought online for regular maintenance. In doing so it contributed some coal-fired energy to the...
Carry On Governing or the overthrow of democracy?
Let's be clear: this may seem like a bit of harmless admin, with hints of Carry On Governing about the queuing system, but it's actually...
Time to Zoom in the Tardis
As WFH and video conferencing becomes the new normal, the BBC have made pix of famous sets available for use as Zoom backgrounds. Got to...
Half of online ad spend actually goes to intermediaries
A new ISBA / PwC study has found that only 50% of 'premium' online spend actually reaches the platforms it's supposed to be spent on. The...
Debunking the 'Covid-19 causes 5G' conspiracy
Great video from the Guardian debunking the 'Covid-19 causes 5G' conspiracy theory BS. Now there may be many good arguments against the...
Is Augmented Reality really the new normal for brands and advertisers?
I seem to be getting a least one email an hour at the moment inviting me to a different webinar promising the path to success in a (post)...
Microsoft aim to be carbon negative by 2030
I'd seen the headlines on this but not read the detail. And it's well worth it. Because where most countries/companies are fannying...
The beginning of the beginning of the end for performance marketing?
Maybe it’s too soon to say. And will never be that absolute in reality. But there were significant announcements recently from two of the...
Why is YouTube Broadcasting Climate Misinformation to Millions?
In their 2019 environmental report, Google stated that "climate change is one of the most significant global challenges of our time, and...
Will lab grown food save the world?
With the food we eat contributing 26% of global carbon emissions, will emerging 'lab grown' tech save the world? George Monbiot is at the...
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