Time to Zoom in the Tardis
As WFH and video conferencing becomes the new normal, the BBC have made pix of famous sets available for use as Zoom backgrounds. Got to...
top of page
Blog
Things I've been writing about
Search
Half of online ad spend actually goes to intermediaries
A new ISBA / PwC study has found that only 50% of 'premium' online spend actually reaches the platforms it's supposed to be spent on. The...
Enough of the Covid-washing advertising please
Cadbury have just released a lovely ad celebrating community spirit under Covid, and asking that we don't forget the lessons of this when...
Haribo to be part of the People's Ad Break
A great idea from ITV. With everyone stuck at home, and discovering hidden creative talents, offer up 5 of the Nation's favourite ad...
IPA Effectiveness Awards entry? Finished!
Haven't written one of these for many years. Had forgotten 1) how much effect's involved and 2) how rewarding it it is. Because it's...
It's time for Greener Marketing
Thanks to John Grant for the chance to have an advance read of his new book Greener Marketing. A vital subject, and one very close to my...
Is Augmented Reality really the new normal for brands and advertisers?
I seem to be getting a least one email an hour at the moment inviting me to a different webinar promising the path to success in a (post)...
How to produce great creative content under lockdown conditions
'Went' to a really good webinar yesterday from Born Social on producing great creative content under lockdown conditions. Lots of...
Every Covid-19 commercial is exactly the same
Based on US ads, but the same is true in the UK as well. Every Covid-19 ad is essentially the same: a heap of identikit steaming...
The police enjoying some Haribo
A pitch perfect re-enactment of our most recent Kids' Voices ad for HARIBO, but this time with some real actual representatives of...
Why Coke is freezing its marketing spend
Had a conversation with a client recently about Coke’s decision to freeze marketing spend, when evidence says you should maintain brand...
So two weeks into WFH / social distancing and how am I finding it?
Not missing the daily commute at all. Enjoying having my own space. And more flex in how/when you work. But missing face to face contact...
Our Haribo ads are 5 star in Germany
Came across this when looking for something else entirely: a blog post from System1 Research on an assessment they did of advertising in...
Always exciting to have a new Haribo ad on air
This time it's the police who take centre stage. More info here. (Quiet Storm)
Ecover take the fight to fast fashion
As a long-term Ecover buyer, I'm liking the new 'laundry against landfill' strategy. It takes a brand that always had a bit of a soft,...
New Heineken work hits the spot
Really like this. Good insight. Simple idea.
The power of Habits
We share a number of clients with Total Media, and their sister behavioural planning agency Behave.The latter have just started a series...
Brand purpose bullshit
New Natwest Chief Exec on R4: "we have a new purpose which is to build a bank that is purpose-led". Followed by some vaguely generic...
Ryan Reynolds' Super Bowl stunt
When he’s not being Deadpool, Ryan Reynolds also owns/runs a number of businesses. Alongside a production company and, just announced, an...
The beginning of the beginning of the end for performance marketing?
Maybe it’s too soon to say. And will never be that absolute in reality. But there were significant announcements recently from two of the...
bottom of page