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Things I've been writing about

The Mirror: Don't Say Stupid

At a time when fake news was on the rise, The Mirror wanted to reconnect with the thing that had always set it apart from the red top...

Viva: Up Your Viva

The complete rebrand of a TV station with very little change in the programming. That's the challenge we faced with Viva, MTV's...

Haribo: Kids' Voices

When we made our first ad in the Kids' Voices campaign back in 2104, we knew we had touched on something that got to the real heart of...

Good reads: Wilding by Isabella Tree

So given that loss of biodiversity is a threat to our future as big as climate change (they're inextricably linked after all), this is...

Icee: Experience The Experience

Sometimes limited budget and time can be creative constraints that actually inspire something expected. This is what we found with our UK...

Vimto: I See Vimto In You

Relaunching the iconic soft drink, with a campaign aimed at hard-to-please teens which broke all the rules. I See Vimto In You lived out...

We are breathing plastic

Plastics are no longer just in our seas they are in the air we breathe! If what's happening to our sealife isn't enough to convince that...

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