Our Haribo ads are 5 star in Germany

Came across this when looking for something else entirely: a blog post from System1 Research on an assessment they did of advertising in Germany using their methodology.

The general conclusion was most under-perform on their headline measure: a star rating from 1 to 5. To make the point, they analysed an example ad at each star level. And went with one of our Haribo ads as their 5 Star choice.

Which is nice.

(Quiet Storm)